2022–2023 · E-commerce
Quickshop
Helping shoppers move from discovery to checkout.
The project
I designed web and mobile marketplace experiences connecting product discovery, seller presentation and a shorter checkout flow.
The problem
The case study focused on cluttered navigation, a long checkout flow, inconsistent branding and weak hierarchy around actions such as Add to Cart. The goal was to make browsing and purchasing easier to follow.
Finding a product
I organised categories and search around product discovery. Clearer hierarchy gives product information and the next action distinct places in the interface.
A shorter checkout
I designed a checkout with fewer fields and saved delivery and payment details. The design intent was to reduce repeated input and unnecessary confirmation steps; the portfolio does not include measured conversion results.
A consistent visual system
Colour, typography and icons carry across the marketplace. Product presentation, prominent actions and interaction feedback help buyers understand where they are and what to do next.