2024 · Vehicle discovery
Motoka
A mobile showroom built for discovery.
The project
A vehicle-discovery concept organised around brands and categories, with a dark interface and purple visual identity.
Introducing Motoka
The mobile concept opens with the message “Key to Effortless Mobility” and a single Get Started action. The vehicle imagery, dark background and purple shapes establish the product’s visual direction before users enter the discovery experience.
Helping people browse vehicles
The home screen combines a search field, a promotional feature, shortcuts to vehicle brands and category filters. Economy, Exclusive and Business categories provide ways to narrow the visible selection without making search the only entry point.
A consistent mobile visual language
I carried the purple accent, dark surfaces and vehicle photography from onboarding into browsing. The selected screens show the welcome experience, the discovery hierarchy and the bottom navigation. They document the interface concept; they do not establish a live launch or measured business results.
My contribution
- Welcome and onboarding interface
- Vehicle discovery home screen
- Brand shortcuts and category filters
- Vehicle cards and mobile navigation
- Dark interface with a purple visual identity