2025 · Fashion brand identity
Temiloran, Branding
A clothing brand with a story in its name.
The identity and its purpose
Temiloran means “sew my clothes.” I used references to clothing, thread and folded fabric to develop an identity for the brand and carry it into marketing.
The brief
The client wanted to establish a recognisable presence for the brand. I advised starting with a visual identity and marketing materials before committing to a larger application or website.
The idea behind the identity
Temiloran means “sew my clothes.” I explored clothing, thread and folded fabric as references, aiming for an identity African customers at home and abroad could recognise.
Taking the identity into marketing
I extended the logo into advertising posters and brand presentation. The goal was for people to understand what the business offered and remember it beyond a single promotion.