· Independent apparel brand
Okay, Branding
My ideas, made wearable.
The identity and its purpose
Okay is my independent apparel brand. I explore typography, graphic placement and identity across clothing, taking visual decisions from a screen onto a physical surface.
A brand of my own
Okay is my independent brand. Alongside digital product work, it gives me a place to explore how identity, graphic design and composition behave on clothing.
Designing for a physical surface
These pieces explore typography, graphic placement and the relationship between a garment’s front and back. The work includes T-shirts and outerwear, with the brand carried through different treatments.
The work shown here
The gallery brings together apparel photographs and garment visuals from my portfolio. It shows the physical product direction and visual design; sales figures and production quantities are not part of this case study.