2024-2026 · Brand communication
IETECH, Branding
Giving software a story people can recognise.
The identity and its purpose
At IETECH, I designed communication for school-management and estate-management products, connecting interface visuals with the people and tasks the software supports.
The brief
At IETECH, I worked on visual communication for school-management and estate-management products. These pieces introduce the products through the people, tasks and environments they support.
Making the product visible
I used application screens alongside a clear message about the product, so the communication shows what the software does rather than relying on a logo alone.
Different audiences, a consistent approach
The school materials use education-led imagery, while the Cliq Estate materials focus on community living and estate administration. The gallery shows how I adapted the message and composition to each audience.